Ultimate Marketing Manager for TVS Portfolio, Simba Group Ikeja

About Simba Group

Simba Group started operations in 1988 and is a conglomerate with a Pan-Nigeria presence. It is a dominant player in the transportation, power, and IT-enabled service sectors. Its vision is to provide innovative, quality products with excellent after-sales service. Its activities are guided by integrity, innovation, openness, and consistency.

Marketing Manager Job Summary (On-site, with travel)

This Marketing Manager role is based in Ikeja, Lagos, with travel across Nigeria.

It is a full-time position that reports to the Head of Marketing and has no direct reports.

The role covers all TVS products: two-wheelers for commercial and personal use, and three-wheelers.

Simba is looking for an experienced marketer. This Marketing Manager (TVS Portfolio) Job will turn TVS portfolio goals into local marketing. It will also support dealers and create customer demand.

Quick Facts

• Job Title: Marketing Manager
• Company: Simba Group
• Location: Ikeja, Lagos, with travel across Nigeria
• Employment Type: Full-time
• Reports To: Head of Marketing
• Salary: ₦1,000,000 monthly
• Application Deadline: 8th October, 2026 (closing soon)

Description

TVS, as principal, leads national advertising (ATL and online). Additionally, the Marketing Manager (TVS Portfolio) Job owns the company’s local marketing plan and its execution within approved budgets. The Head of Marketing keeps overall departmental leadership and TVS portfolio oversight.

Core Job Functions for This Marketing Manager Role

• Local Marketing Plan: Develop annual and quarterly TVS plans, separating commercial two-wheeler, personal two-wheeler, and three-wheeler audiences, propositions, and channels.
• Principal Coordination: Work with the TVS principal on national campaigns, approved assets, and brand standards, and turn them into local activity without duplicating the principal’s advertising.
• Dealer and Local Activity: Plan dealer activations, roadshows, demonstrations, test rides, local partnerships, and approved local media, with clear briefs, budgets, owners, and dates.
• Regional Alignment: Agree priorities with the Regional Marketing Lead, track delivery on a shared activity calendar, and escalate competing needs through the Head of Marketing.
• Creative Briefing: Brief the design and social media teams, secure approvals, and keep product messages consistent across dealer and customer touchpoints.
• Lead Management: Agree lead qualification and handover rules with Sales, track accepted inquiries through follow-up, and improve campaigns using cost, lead quality, and customer feedback.
• Launches and Promotions: Manage the marketing workstream for product introductions and promotions with Sales, Product, and the TVS principal.
• Budget and Reporting: Control approved spend, keep forecasts and supplier documents accurate, and report results with recommendations on reallocating investment.
• Market Monitoring: Monitor customers, dealers, and competitors, and recommend responses to opportunities.
• Escalation: Pass stock, pricing, and sales follow-up problems to the responsible teams.

Why This Marketing Manager (TVS Portfolio) Job Stands Out

This role offers:

• A stated salary of ₦1,000,000 monthly
• Ownership of the local marketing plan for a vehicle brand portfolio
• Work with a nationally known principal brand and a dealer network
• A role at a conglomerate operating since 1988
• Clear performance KPIs

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related discipline (a relevant professional qualification is an advantage)
• Typically 7-10 years of relevant marketing experience, including substantial responsibility for campaigns, budgets, and cross-functional delivery (stronger equivalent experience will be considered)
• Demonstrated success in automotive, mobility, dealer-led distribution, or a comparable consumer and trade marketing environment
• Evidence of using campaign data and lead-management information to improve local marketing performance
• Experience coordinating suppliers and multiple stakeholders
• Willingness to travel across Nigeria

Core Capabilities: Portfolio planning and local execution, commercial and analytical judgment, budget control and prioritization, and influence and stakeholder coordination.

Compensation & Target

• Employment Type: Full-time
• Salary: ₦1,000,000 monthly
• Performance KPIs:
  • Qualified demand: Unique, valid marketing-generated leads accepted by Sales against the agreed TVS portfolio target. Qualification rules and the target are agreed with Sales and the line manager within the first 30 days.
  • Cost per qualified lead: Campaign spend divided by Sales-accepted leads, meeting a cost ceiling agreed within the first 30 days. Campaigns that spend money but produce no accepted leads are reported as unsuccessful.
  • Campaign delivery: Percentage of agreed campaign milestones accepted on or before their due dates, against a target agreed within the first 30 days.

How to Apply for This Marketing Manager Job

[Application email and subject line to be confirmed. The source listing ends without them.]

Application Deadline: 8th October, 2026

Notice: Legitimate employers and recruiters do not charge fees for applications or interviews. Never pay money to apply.

Frequently Asked Questions About This Marketing Manager Job

Q: What qualifications are needed for this Marketing Manager job?
A: A Bachelor’s degree in Marketing, Business Administration, or a related field, and typically 7-10 years of marketing experience in automotive, mobility, dealer-led, or similar environments.

Q: Where is this Marketing Manager job located?
A: Ikeja, Lagos, with travel across Nigeria.

Q: Who does this role report to?
A: The Head of Marketing. The role has no direct reports.

Q: What does this role involve day-to-day?
A: Planning local TVS marketing, coordinating with the TVS principal, organizing dealer activations, briefing design and social teams, managing leads and budgets, and reporting results.

Q: How much does this Marketing Manager job pay?
A: ₦1,000,000 monthly.

Q: How do I apply, and when is the deadline?
A: The deadline is 8th October, 2026. [Add application instructions once confirmed.]

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