Elizabeth Maddeux Limited – Our client, a Bank, is recruiting to fill the position below:
Job Title: Head of Marketing
Location: Ikeja, Lagos
Employment Type: Full-time
Job Summary
- The Head of Marketing is responsible for developing and executing strategic marketing initiatives to drive customer acquisition, product adoption, brand visibility, and business growth for the bank.
- The role focuses on promoting financial products and services to target segments such as SMEs, traders, salary earners, and low-income individuals while ensuring alignment with regulatory standards and the bank’s growth objectives.
Key Responsibilities
- Develop and implement a comprehensive marketing strategy aligned with the bank’s business goals.
- Monitor market trends, customer needs, and competitor activities.
- Conduct market research and competitor analysis to identify opportunities and trends
- Prepare and manage the annual marketing budget and ensure optimal resources utilization.
- Oversee the development of marketing materials, brochures, and promotional content.
- Support branch and sales teams with lead generation and marketing initiatives.
- Lead and develop the marketing team.
- Set KPIs and monitor the effectiveness of marketing activities.
- Prepare periodic reports on marketing performance, ROI, and brand impact for management.
- Collaborate with sales, product, operations, and branch teams to drive business growth.
Qualifications & Experience
- Bachelor’s Degree in Business Administration, Marketing or related fields
- 8–10 years’ experience in marketing, with at least 3–5 years in a leadership role.
- Experience in banking, microfinance, fintech, or financial services is highly preferred.
Skills & Competencies:
- Strategic thinking and execution
- Strong leadership and team management skills
- Excellent communication and interpersonal skills
- Strong understanding of customer-focused marketing.
Compensation
- Salary: N500,000 – N700,000 per month (Competitive Salary)
- Health Insurance
- Employer Contributory pension.
Application Closing Date
12th April, 2026.
How to Apply
Interested and qualified candidates should send their CV using the Job Title as the subject of the mail.