Senior Growth Marketing Manager Job at M-KOPA Nigeria — Apply Now (Lagos, Remote)

About M-KOPA

M-KOPA is a fast-growing fintech company offering millions of underbanked customers across Africa access to life-enhancing products and services. From its roots as the pioneer in pay-as-you-go (PayGo) solar energy for off-grid homes, the company has grown into one of the most advanced connected asset financing platforms in the world, empowering a broad range of customers to achieve progress in their lives.

Senior Growth Marketing Manager Job Summary (Lagos, Remote)

This Senior Growth Marketing Manager job is based in Lagos with remote flexibility, open to candidates with 5+ years in growth, performance, or lifecycle marketing, ideally in fintech, telco, or e-commerce. M-KOPA Nigeria is recruiting for this role to own reactivation and upgrade campaigns, then take on Digital Lending growth, and eventually move into the Lifecycle pod. It’s a strong fit for marketers with real campaign ownership, strong judgment, hands-on CRM experience, and a genuine appetite for pod leadership.

Quick Facts

• Job Title: Senior Growth Marketing Manager
• Company: M-KOPA Nigeria
• Location: Lagos (Remote)
• Application Deadline: Not specified

What You’ll Do

This role is structured as a phased path across three pods:

• Phase 1: Repeat Phones. Take ownership of reactivation and upgrade campaigns in CleverTap, working closely with the Growth Lead to understand what drives the pod’s numbers and where the next opportunity lies, making real calls rather than following a checklist.
• Phase 2: Cross into Digital Lending. Work directly with the Digital Lending lead, one of the top performers, to understand cash loan growth end to end before taking it on.
• Phase 3: Own Digital Lending. Carry primary responsibility for Digital Lending for a defined period, with the Repeat Phones lead available for a second opinion.
• Phase 4: Move into Lifecycle. In the second half of next year, join the Lifecycle pod full-time, reporting to the Lifecycle CRM Lead, bringing a year of hands-on conversion experience into a pod that is still being built.

Core Job Functions Across All Phases

• Campaign Execution: Build and run multi-channel campaigns (SMS, WhatsApp, push, in-app) in CleverTap against pod goals.
• Funnel Tracking: Track funnel performance and flag drop-off points to the pod lead you are supporting.
• Experimentation: Run structured experiments (creative, audience, incentive, or timing) with clear hypotheses.
• Playbooks: Turn what works into documented playbooks the next person can pick up.
• Data Quality: Keep data quality and campaign tracking clean enough that leadership can trust the numbers.

Key Metrics You’ll Influence

• Repeat Phones: Reactivation rate, upgrade conversion %, unit economics per sale
• Digital Lending: Approval to disbursement rate, digital loan volume, approval quality
• Both: Campaign ROI and payback period

Your Environment

• Tech Stack: CleverTap (primary), Looker
• Channels: WhatsApp, SMS, push, in-app messaging

Why This Senior Growth Marketing Manager Job Stands Out

This role offers:

• A deliberate path toward owning a pod outright, with breadth designed to get you there faster than a single-channel role
• Exposure to three distinct areas: device reactivation, digital lending, and lifecycle marketing
• Real decision-making authority rather than checklist execution
• The chance to help shape the Lifecycle pod while it is still being built
• Work at a fast-growing fintech serving millions of underbanked customers across Africa
• Remote flexibility based out of Lagos

Requirements

• 5+ years in growth, performance, or lifecycle marketing, ideally in fintech, telco, or e-commerce, with real ownership over what a campaign or pod achieved, not just involvement in it
• Strong judgment: the ability to walk into a pod, understand what is working and why, and make calls on where to push
• Genuine appetite for pod leadership
• Hands-on fluency in CRM platforms like CleverTap, Braze, or similar, and comfort reading a funnel or cohort without translation
• Comfort with ambiguity, including working across two pods and reaching a third decision point by mid-year
• Strong presence to build trust quickly with senior leads across two different pods

How to Apply for This Senior Growth Marketing Manager Job

Interested and qualified candidates should click here to apply online.
Application Deadline: Not specified

Frequently Asked Questions About This Senior Growth Marketing Manager Job

Q: What qualifications are needed for this Senior Growth Marketing Manager job?
A: At least 5 years in growth, performance, or lifecycle marketing (ideally in fintech, telco, or e-commerce) with real ownership of campaign or pod outcomes, hands-on fluency in CRM platforms like CleverTap or Braze, and the ability to read funnels and cohorts independently. The listing does not specify a degree requirement.

Q: Where is this Senior Growth Marketing Manager job located?
A: The role is based in Lagos with remote flexibility.

Q: What does this role involve day-to-day?
A: The role covers building and running multi-channel campaigns in CleverTap, tracking funnel performance, running structured experiments, documenting playbooks, and keeping campaign data clean, across Repeat Phones, Digital Lending, and eventually Lifecycle.

Q: Does this role lead to a leadership position?
A: The listing describes it as a deliberate path toward owning a pod outright, with a planned move into the Lifecycle pod in the second half of next year.

Q: How do I apply, and when is the deadline?
A: Apply online via the M-KOPA careers portal. No application deadline was specified.

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